Leicester City Football Club is pleased to confirm an extension to its partnership with sports betting and casino brand Parimatch.
- Leicester City extend Parimatch partnership
- They will continue as the Club's Official Betting Partner
- Branding will be visible on matchdays at King Power Stadium
Managed by BVGroup, Parimatch will continue as the Football Club’s Official Betting Partner for the 2023/24 season.
The extension will see Parimatch’s branding on pitchside LED advertising boards at King Power Stadium and the Club’s media channels.
Harj Hir, Head of Partnerships at Leicester City, said: “We’ve enjoyed a successful relationship with Parimatch since they first joined the Club at the start of the 2020/21 season, and we’re delighted to extend our partnership with them.
“We’ve helped to grow each other’s international profile over the past few years, and we now look forward to building on that success.”
Parimatch integrates sports wagering and casino offerings through its cutting-edge betting platform, making it one of the leading operators in the United Kingdom territory.
Filip Pirozenok, Head of Parimatch UK, said: “We are delighted to continue working with Leicester City as their Official Betting Partner.
“Partnering with the Club ensures Parimatch can tap into Sky Bet Championship advertising, while allowing us to offer exclusive promotions, competitions and giveaways to our customers.”
